CH5: Recognize When to Use Graphics

Graphic should never be gratuitous; they should always be purposeful. They should add to the content of the presentation or the document. For presentations, in particular, graphics should supplement the content and never detract from it. They are not meant to replace the speaker.

Specifically, graphic should serve the following purpose:

• •Reinforce the message
• •Provide a road map to the structure of a presentation
• •Illustrate relationships and concepts visually
• •Support Assertion
• •Emphasize important ideas
• •Maintain and enhance interest